Winning Home Selling Strategies for River Strand Golf & Country Club

Winning Home Selling Strategies for River Strand Golf & Country Club

So, you’re in the market to sell your River Strand home or condo in Bradenton, Florida? The market trend in River Strand is holding steady with a 1.86% increase in median home sales over the past year.  Buyers continue to move to Florida in record numbers but our geographic area is booming and new home options abound.  If you want to ensure that you are able to sell your home at the best price and in the shortest amount of time, you have to be prepared. Yes, it will take a little more than just placing a “For Sale” sign in your yard if you want to gain the most from your home sale. Here are a few things you need to do to be able to sell your River Strand property in the shortest amount of time and at the best price:

Take the Time to Prepare Before You Sell Your River Strand Property

When we meet with people who are considering selling their home we discuss a specific strategy.  While pricing is of utmost importance based on current sold data or, “comps”, we also believe that in order to get the best offer possible  there are three things you will need to do to prepare your house – repair, neutralize, and stage. Any appliances not working properly?  Need to fill some holes and touch up paint a few rooms?  Cosmetic issues or repairs that have not been made make a home less appealing to homebuyers, so the first thing you will need to do is to make the necessary repairs. This applies to both the interior and exterior of your home and pool/spa.

Take some time and go see some model homes in the area that are in the same price point of your home.  This is your competition.  Aside from ensuring that everything in your home is working properly, you  need to make it look as much like a model home as possible.  Making your home neutral and updated is key. You want your potential buyers to be able to envision themselves living in the property that you are selling, so you might also have to do some repainting and you may even consider adding new carpet or flooring to create a more updated appeal. It is ideal to use neutral colors, such as gray, “greige” or white.   River Strand homes were built with lovely upgrades but design trends are favoring a lighter feel from walls, granite, cabinets and even tile and flooring.  The latest luxury vinyl plank is becoming quite popular because it is durable, waterproof and looks like engineered hardwood.  A lot of people don’t want to spend any more money on a home they are about to leave but updating your home can be the difference between a buyer choosing your home over the home down the street with the same old tile, granite, cabinets and outdated wall colors, and you will be able to list at a higher price.  I have found that the majority of buyers would rather pay more for a home than move in and have to deal with any renovations.  People are looking for move-in ready to make their busy lives easier.

Home Staging Tips in Bradenton

Now that your house is clean and updated, it’s time to add a few details and decorative touches to make it look more attractive to your prospective buyers, such as flowers, lamps, throw pillows, artwork or mirrors.  It’s like accessorizing your home. By adding these to your property, you create a finished look which will photograph well and start attracting buyers when they are searching online. The trick is to get the buyers to buy in emotionally and start imagining what it would be like to actually live in your home.  This increases the likelihood of them setting up a showing and then making an offer.

Home Staging Tips for River Strand Sellers

Beautiful Living Room Image - River Strand Homes

When considering decor and the overall look and functionality of your home this is key: Living in a home and selling a home are two totally different things.  Of course you want your spice rack, paper towel holder, toaster and coffee maker out on your counters for day to day living.  But now you have to change your way of thinking: ask yourself, “Would a model home have all this on display?”  If the answer is no, store it out of sight. Home staging your property is essential in highlighting its best features. One thing to keep in mind is to allow as much natural light to enter the rooms. If you currently have thick, heavy curtains and blinds, replace these with sheer curtains that let more light in  or simply remove the window treatments all together. People moving to Florida are wanting to let that sunshine in so work to maximize a light, bright and airy feeling.  Next, create an illusion of space by getting rid of unnecessary furniture and clutter. Arranging furniture that allows flow when buyers are walking through your home and remember less is more.  If you have carpets or rugs, have them steam cleaned thoroughly so the property not only looks clean but smells clean. If you cook a lot or have pets it is a good idea to have a neighbor who will tell you the truth come over and do the “sniff test” as they walk in the door.  Strong odors can be a real deterrent for buyers.

Make your home feel cool & fresh by adjusting the thermostat before your buyers arrive and making sure the whole place is spotless. You can also play soft, soothing music to create an ambiance of calm for your prospective buyers. Fun fact:  the smell of freshly baked bread was found to be the most appealing to buyers.  Beware of strongly scented candles or devices which simply make people think, “What are they trying to hide?”  Fresh flowers or an unlit scented candle can give off just enough of a scent to enjoy instead of overwhelm.

Infographic Showing the Things a Seller Can Do to Prepare Their Home Prior to Selling

Choosing the Right Realtor: Your River Strand Home Specialists 

Your River Strand Home Specialists are just that.  We live in River Strand and we know the answers to specific questions that come up all the time.  When interviewing you should be asking Realtors: How many homes have you sold in River Strand in the past year?  Are you a full time Realtor?  What specific marketing tools do you offer?  Do you help with staging?  Take a look at their testimonials from past customers.  We specialize in River Strand while having a healthy knowledge of the surrounding area.  You wouldn’t go to a general practitioner if you had a rare heart condition, you would see a specialist.  That is what we are for River Strand. 

While there’s a lot of information available online which allows sellers to market their own property, a Realtor is your best partner in selling your home, not the internet. The right real estate professional is someone who is familiar with the local and state requirements and laws, recent changes in contracts, the differences between the Standard and As-Is Contract,  effective in multi-party face-to-face negotiations, adept in attracting potential buyers, and knowledgeable in the technology resources necessary to facilitate the transaction. The education and experience of a Realtor will ensure that all the necessary steps are taken and that will save time and money during the whole process. They are the ones that will market your property, make sure that it is priced correctly so it will appraise if your buyer is getting a loan, make sure that your buyers are not just pre-qualified but are pre-approved, represent you during home inspection, negotiate the best terms for you, and ensure a smooth transaction all the way to  closing.

Developing a Marketing Strategy for Your Home for Sale

A good marketing strategy is key to selling your Bradenton home fast and with the best possible terms and this is one that you and your real estate agent will be deliberating on. Your strategy would include deciding when to put your property on the market, establishing the home selling price, determining an estimate of the net proceeds from the sale, and planning ways to make your home more appealing to potential buyers. When setting the selling price of your property, you and your real estate agent will be considering recent comparable home sales within your location, local market conditions, and your motivation to sell.

When marketing your home, here are a few things you can do to increase your pool of potential buyers:

  • Place a “FOR SALE” sign on your property.
  • Install a real estate lockbox to allow easy access whenever your agent requests a showing.
  • Submit your home to the regional Multiple Listing Service to gain exposure to the real estate community.
  • Create and distribute flyers or brochures that highlight the features of your home.
  • Promote your property at the appropriate Association of Realtors.
  • Hold open houses.
  • Ask your neighbors and other contacts to help you promote your property.

Open House in 8002 Heritage Grand Place, Bradenton, FL

When is the Best Time to Sell in River Strand?

Everyone always asks this question. Our market is very different from other geographic areas.  According to an analysis by ATTOM Data Solutions, the best month to sell a home in the Sarasota-Bradenton area is February. The analysis covers home sales from 2011 to 2017.  Taking all the steps mentioned in this blog will take time.  Preparing before the busy Holiday season and then placing your home on the market just after the new year will position you to take advantage of the “snow birds” who come down in the winter to shop for the perfect home or second home.  Home shoppers like to decompress for a few weeks and start looking in January.  Open Houses during this time are very effective!  Buyers get serious after Super Bowl Sunday.

If you have a home in River Strand and would like to meet to discuss your options we can help. We are honored to have been voted the #1 Neighborhood Favorite Realtor on Nextdoor in River Strand, awarded 2018 #1  for $ Volume in River Strand, #1  for Listings Sold in River Strand, and #1  for # of Buyers in River Strand.  You can rest assured that you are in good hands if you choose us to help you sell your home.  Just read the testimonials on our website.  Feel free to call Heather 941-779-5617 or Karen 302-258-7007.  We would love to help you SELL your River Strand home!

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